Gateway Digital Press
1154 Reco Avenue
St. Louis, MO 63126

Bus. Hours, M-Th 9:00 am - 5:00 pm, F 9:00 am - 4:00 pm

Gateway Digital Press
1154 Reco Avenue
St. Louis, MO 63126

Bus. Hours, M-Th 9:00 am - 5:00 pm, F 9:00 am - 4:00 pm

Seven Practical Tips to Improve Direct Mail Response

Seven Practical Tips to Improve Direct Mail Response

Here is the list of the talking points of this presentation.

  1. The Pareto Principle: 80/20 Rule
    80% of your business comes from 20% of your customers. Focus on the 20%.
  2. 40/40/20 Formula
    Focus 40% of your efforts building a quality audience; 40% on an attractive offer; 20% on everything else.
  3. Personalize the Offer
    How can you use your data to personalize the content and garner higher response.
  4. Include a Clear Call to Action
    Tell the recipient what to do next.
  5. Use a Cross Media Strategy
    Re-purpose the content for additional touches via e-mail, web site and social media.
  6. Identify the "Warming" Leads
    -Use the internet as a reponse channel to help identify interested parties along the path to purchase.
  7. Follow up immediately
    -warm leads cool very quickly. Have a plan in place for immediate response for conversion.