Seven Practical Tips to Improve Direct Mail Response
Here is the list of the talking points of this presentation.
- The Pareto Principle: 80/20 Rule
80% of your business comes from 20% of your customers. Focus on the 20%.
- 40/40/20 Formula
Focus 40% of your efforts building a quality audience; 40% on an attractive offer; 20% on everything else.
- Personalize the Offer
How can you use your data to personalize the content and garner higher response.
- Include a Clear Call to Action
Tell the recipient what to do next.
- Use a Cross Media Strategy
Re-purpose the content for additional touches via e-mail, web site and social media.
- Identify the "Warming" Leads
-Use the internet as a reponse channel to help identify interested parties along the path to purchase.
- Follow up immediately
-warm leads cool very quickly. Have a plan in place for immediate response for conversion.