Mail List De-Duplication Will Save You Money And Improve Your ROI
Mail list de-duplication is simply removing duplicate records from a database in order to reduce the number of pieces that will be delivered to an address. De-duplication will reduce the number of pieces that need to be printed, addressed and paid for with postage.....and these savings go directly to your bottomline.
Common De-Duplication Strategies
Many customer lists include duplicate entries of a contact. De-duplicating by First and Last Name will eliminate that contact from receiving multiple pieces of a mailing.
We can also de-duplicate by household address should a husband, wife, children reside at the same address. An example might be a non profit organization that registers an entire family at an event. If the organization sends out a Save the Date postcard the next year, they might consider de-duplication by household to reduce the number of pieces sent to each member of the family.
The Savings Behind Mail List De-Duplication
The savings from de-duplication add up quickly. For example, a 10,000 piece mailing that has 5% redundancy would contain 500 duplicates. The incremental cost of producing those 500 pieces could be $500 - $1000 or more depending upon the complexity of the mail piece.
Consider our de-duplication services for your next mailing list and put those savings in your pocket.