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Step 2: Interact. Capture visits to the landing page
When John visits his Personalized URL, he’s visiting his personalized landing page built specifically to support the direct mail piece he holds in his hand. For example, the landing page’s creative matches that of the mail piece. Upon arriving at JohnSample.MyOnlineReply.com, a welcome message thanks John for visiting.
John will answer a few survey questions and can update his contact information to improve future correspondence. He will be guided to pages that will be most relevant to him based upon the answers provided in the survey. |
