Why Is NCOA Important
Nearly 43 million people move annually in the United States. Almost 3/4 of the US population moves an average of once every 5 years. Businesses are moving more frequently than ever before because of downsizing, mergers, acquisitions and liquidation.
What does this mean to marketers that use direct mail?
Your mailing list is in a constant state of change. Your mailing list should be updated regularly to ensure that all of target market is receiving your message.
We can provide a Move Update service to your database, which will match your addressees name with the National Change of Address database to ensure the individual/family or business is at their most recent address.
Calculate the savings AND the improved return on investment.
Many clients have discovered that as much as 10% of their target audience had not been receiving their direct mail. After our Move Update service, these clients are no longer paying to print, address and postage to send a message that cannot be read or responded to.
Move Update is easy, fast and inexpensive when compared with Address Service Requested services offered by the US Postal Service.
