Our Formula for Direct Mail Success

What kind of response rate should I expect from my direct mail campaign?

There are several factors that will influence the type of response you will receive on a direct mail campaign. Your success will depend on three main factors; the audience, the offer and the creative.

I weight the importance of these three factors as follows;

  • 40% will depend upon the quality of your list, or your audience.

  • 40% will depend upon the offer you are making

  • 20% will depend upon the creative message (how the offer is communicated)

    Let's look at each of these factors in greater detail.

    The Audience