In This Section

• Cross Media Campaigns
• Direct Mail as a Catalyst
• The Internet as a response channel
• An Example of a Purl Campaign

Direct Response Intro

Direct Response Marketing

Direct response marketing moves beyond traditional direct mail by asking mail recipients to respond, usually to a compelling offer or opportunity. While direct response has been done for years, the internet has provided a new and improved method for creating, capturing and measuring response.

next, Cross Media Campaigns