Gateway Digital Press
9777 Green Park Industrial Dr.
St. Louis, MO 63123

Bus. Hours, M-Th 8:00 am - 5:00 pm, F 8:00 am - 4:00 pm

Gateway Digital Press
9777 Green Park Industrial Dr.
St. Louis, MO 63123

Bus. Hours, M-Th 8:00 am - 5:00 pm, F 8:00 am - 4:00 pm

Seven Practical Tips to Improve Direct Mail Response

Here is the list of the talking points of this presentation.

  1. The Pareto Principle: 80/20 Rule
    80% of your business comes from 20% of your customers. Focus on the 20%.
  2. 40/40/20 Formula
    Focus 40% of your efforts building a quality audience; 40% on an attractive offer; 20% on everything else.
  3. Personalize the Offer
    How can you use your data to personalize the content and garner higher response.
  4. Include a Clear Call to Action
    Tell the recipient what to do next.
  5. Use a Cross Media Strategy
    Re-purpose the content for additional touches via e-mail, web site and social media.
  6. Identify the "Warming" Leads
    -Use the internet as a reponse channel to help identify interested parties along the path to purchase.
  7. Follow up immediately
    -warm leads cool very quickly. Have a plan in place for immediate response for conversion.