Mail list de-duplication is simply removing duplicate records from a database in order to reduce the number of pieces that will be delivered to an address. De-duplication will reduce the number of pieces that need to be printed, addressed and paid for with postage.....and these savings go directly to your bottomline.
Many customer lists include duplicate entries of a contact. De-duplicating by First and Last Name will eliminate that contact from receiving multiple pieces of a mailing.
We can also de-duplicate by household address should a husband, wife, children reside at the same address. An example might be a non profit organization that registers an entire family at an event. If the organization sends out a Save the Date postcard the next year, they might consider de-duplication by household to reduce the number of pieces sent to each member of the family.
The savings from de-duplication add up quickly. For example, a 10,000 piece mailing that has 5% redundancy would contain 500 duplicates. The incremental cost of producing those 500 pieces could be $500 - $1000 or more depending upon the complexity of the mail piece.
Consider our de-duplication services for your next mailing list and put those savings in your pocket.