Direct response marketing refers to delivering a message with a call to action to your direct mail target audience. Cross media marketing is a subset of direct response marketing that utilizes multiple forms of media channels to deliver your marketing message.
We generate direct mail (and e-mail campaigns when appropriate) to deliver your marketing message then utilize the internet as a response channel to increase response rates of your direct mail campaign. Studies show that more than 40% of direct mail recipients prefer the internet as a response channel over contacting a call center or filling out a business reply card. This trend will continue to grow as the internet continues to evolve into our daily lives.
Our direct response solution “keeps the conversation going” between you and your prospective clients through a proven licensed technology utilizing personalized URL’s (called a purl) and targeted landing pages.
We create, manage and analyze marketing campaigns which will;
• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue
• Convert responders’ preferences into revenue.
• Measure the success of your direct mail campaign.
How cross media marketing campaigns work?
Direct Mail as the Catalyst