Every Door Direct Mail (EDDM) is a popular service offered by the United States Postal Service. Here are the main customer benefits of EDDM.
- Low postage rate, between .158 and .201 per piece
- No database required. Customer choose the carrier routes they want to receive their mailing. Each address within the chosen carrier route(s) will receive the mailing.
- EDDM is easy to get started. The USPS provides an on-line tool that makes finding your target market easy.
Every Door Direct Mail is gaining popularity because of it's ease of use and low postage rates. However, it may not be the best choice for your small business. Every Door Direct Mail is highly saturated marketing, your mail piece is delivered to everyone in a carrier route. If your product or service can potentially be used by everyone, then EDDM might the choice for your business. These types of business are good fits for Every Door Direct Mail;
- Pizza Parlors
- Real Estate Professionals
- Ice Cream Shops
- Vehicle Maintenance Shops
- Insurance Agents
- Dry Cleaners
- Fitness Centers
Of course, this is just an abbreviated list. If your business relies largely on a specific geographic area, more than a specific demographic, then EDDM might be the right choice for you.
Contact us at firstname.lastname@example.org or call us at 314.436.4369 and we'll be happy to provide additional information.